Market Exclusion Research Based on the Product Differentiation

机译：基于产品差异化的市场排斥研究

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The game model is founded on the product differentiation, and in the system consisting of two upstream enterprises and two downstream enterprises, the market exclusion effect of the vertical integral enterprises towards the non-integral enterprises is studied. The research results indicate that after vertical integration the intermediate product price ascends and causes the market exclusion to the nonintegral enterprises. The greater the product differentiation is, the greater the degree of the market exclusion is; after the vertical integration the production of integral enterprises increase while the downstream independent enterprises decrease with descending profits.

机译：博弈模型建立在产品差异化的基础上，在由两个上游企业和两个下游企业组成的系统中，研究了纵向一体化企业对非一体化企业的市场排斥效应。研究结果表明，纵向一体化后，中间产品价格上升，导致非一体化企业被市场排斥。产品差异越大，市场排斥的程度就越大；纵向整合后，整合企业的产量增加，下游独立企业的利润下降。

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来源
《Proceedings of the 1st international conference on sustainable construction ＆ risk management.;vol. 2.》|2010年|p.1356-1363|共8页
会议地点 Chongqing(CN);Chongqing(CN)
作者
Wu Gang; Huang Jun; Wu Bing-shan;
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作者单位

School of Economics and Business Administration, Southwest University, China School of Economics and Business Administration,Chongqing University, China;

School of Economics and Business Administration, Southwest University, China;

School of Economics and Business Administration,Chongqing University, China;

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会议组织
原文格式 PDF
正文语种 eng
中图分类管理学;管理学;
关键词
vertical integration; market exclusion; product differentiation; game;

机译：纵向整合;市场排斥;产品差异化;博弈;

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Market Exclusion Research Based on the Product Differentiation

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