Blogger effect: User behavior during the theme park selection process

摘要

Taiwan depends heavily on its tourist trade. The purpose of this study is to use the online platform of blogs to investigate whether emotional contagion, blog attraction and customer perceived value would affect the consumer's intent. The number of valid questionnaire samples is 312, and PLS is used to conduct linear structural equation model analysis. Research results show that blog attraction and customer perceived value have positive effects on purchase intention. Therefore, blog is an important channel to attract consumer's attention.