Import Managers' Purchasing Decision Variables:A Comparative Study of China,Taiwan and Vietnam

摘要

This paper reports the relative importance of import decision variables as rated by three Asian country managers:China,Taiwan and Vietnam.A systematic sample of 209 managers representing three different countries participated in the study.Asian importers rated the product quality as the most important variable when importing products from overseas followed by the price,the timely delivery and the governments' import laws and regulations.