Industry Design Practices: Differences in the Approach to Design Conceptualization

摘要

This study identified three main focuses of design conceptualization adopted by industry design companies. Some companies spend considerable effort in information design, where the focus is on exploration and discovery. Others focus on more traditional human-computer interface design concerns, such as the sensory and perceptual aspects of system or product usage. Still others focus on interaction design, where the concern is determining user action strategies, designing product features, and specifying the discourse between user and system or product. Beyond these differences in design conceptualization, companies also differ in their focus during this process. There is a clear distinction among companies in the emphasis they place on understanding the user and usage context, the propensity to be document driven, the priority given to following a formal development process, and the tendency to jump in and start prototyping.