LIBRARY EFFECTIVENESS; THE ROLE OF MARKETING INFORMATION

摘要

Over the last few years rethinking on issues relating to library effectiveness has been dramatic. Libraries are being called upon to be business like in their management. There is no single or ideal strategy for library effectiveness or for its assessment due to a number of reasons that affect library aims and objectives e.g. multiple objectives, vague concepts, lack of uniform stanoards, lack of cost considerations lack of management applications. Effectiveness thus needs to be defined in terms of the ability of the individual library in responding to its own unique contraints. It is an ongoing process in which inputs [staff, pnysical material resources, environmental inputs like technology; funding, patrons expectations] and outputs [efficient services, fulfilled needs of users, satisfied staff etc] change overtime. As a dynamic activity therefore and given the competition arising from generation of new knowledge and technologies to accelerate the delivery of that knowledge, libraries need to develop a responsive outlook to the world outside.rnThis paper deals with a marketing strategy approach as a viable tool for library effectiveness.