The construction of marketing specialty practice teaching system based on school-enterprise cooperation

摘要

Marketing is an applied and practical major, but the professional practice ability of graduates in reality is generally not well, and this situation is mainly due to weak practice teaching. The practice teaching content, places and organizers of marketing specialty are restrictive factors of the cultivation of students' practical ability. With the enterprise resources, cultivating the students practice ability by school-enterprise cooperation is an effective way to solve the problem. Marketing practice teaching system based on school-enterprise cooperation discusses on the content of practice teaching, organizers, evaluation methods and teaching materials etc. Finally we propose the related guarantee measures in the process of implementation.