Application of Simulink and SimEvents Tools in Modeling Marketing Activities in Tourism

摘要

The article shows how to simulate the activities of a travel agency in the SimEvents environment and how to calculate the system load. This model allows you to optimally load the system by regrouping services. The considered example of building the architecture of the system model, taking into account the logistics of moving the groupings of objects, can be generalized to the tasks of planning the optimal workload of work centers and other production management tasks. In our case, the agency operates mainly through the Internet. The object of the study is the process of servicing several types of clients of a travel agency. The distribution of various types of tourist destinations is under study. A simulation of a deterministic system, including a servicing device (server) with a discrete time for servicing applications and a request generation unit, which also has a constant arrival time, was carried out. The intelligence of the model was achieved by creating a program code that ensured full automation of the modelling process. The simulation results indicate the quality of the constructed model.