Design of Experience: Measuring the Co-production with the Consumer Engagement during the Product Development Process

摘要

The literature discusses about the coproduction of value, emphasizing the involvement of consumers in Product Development Processes (PDP). This concept is associated with the interaction of consumers in creating value for the PDP. Thus, this paper discusses the measurement of user experience as an important factor for the coproduction of value through mechanisms that measure the usability of products. Thus, the User Experience can be treated as a core competency in design management within organizations. This study was conducted through literature review of the principles of Design and Management, User Centered Design, User Experience and about the function of the design department market research through mechanisms of consumer involvement. Shows the correlation of these approaches and issues for further research aimed at Measuring the User Experience with results that can enable feedback into the process of developing new products or incremental and radical innovation.