Research for Usefulness of Agile Methods in Creative Business

摘要

The paper considers the possibilities to use the Agile methodology usually implemented in ICT companies as a flexible approach to achieve good level of clients satisfactions in the specific sphere of creative business. The author claims after a comprehensive analysis that basic principles of Agile methodology could be also successfully applicable in some sectors of cultural and creative business. The paper presents the concept of Agile methodology, its resent development in the specific view of researchers and scientists and the methodology for approbation in the companies from creative industries.