A System's Self-referential Persuasion: Understanding the Role of Persuasive User Experiences in Committing Social Web Users

摘要

This paper discusses how social web platforms try to influence user interactions. We explain this influence from the perspective of persuasion context analysis and provision of persuasive user experiences. Additionally, the paper introduces and expounds on the concept of self-referential persuasion and illustrates its application through discussion and analysis of preliminary results of a survey (N=57) on the use of the social web. The persuasive systems design (PSD) model is utilized to analyze the social influence aspects through analysis of the persuasion context and the subsequent persuasive user experiences.