A Location-Based Service to Support Collaboration and Strategic Control in a Real Estate Broker

摘要

Increasingly more companies support their strategies and value propositions offering their clients some services that require physical mobility and teamwork by their staff. This article proposes a type of Location-based Services system called Geomanagement, which supports the fulfilment of business strategy for a real estate broker agency, based on mobility and collaborative work of their employees. Geomanagement application acts as a valuable support to explore real estate and potential client information in each showing appointment, to share information among realtors and to help new and old realtors in developing teamwork skills while they are in movement. Clients also value the great contribution of Geomanagement regarding the collaboration between realtors. This study demonstrates the effectiveness of Geomanagement by generating value in, an uncommon scenario, as is a real state broker agency. We show that the implementation of Geomanagement increases both collaboration among realtors, and strategic control of managers and heads. Strengthening the link between collaboration and management control systems supported by Geomanagement, turned out to be crucial in business strategy follow-up and monitoring.