Improving real estate broker service using TOPSIS method

摘要

Service quality has been a critical concern for most service industry firms. A real estate broker is one of service industry. Its responsibility in representing a buyer is to identify and present properties possessing qualities and characteristics sought by a buyer. There are so many different criteria that are highlighted consideration to a buyer due to its impact on the product. Some of these multiple criteria decision-making (MCDM) attempt to have conflicting decision objectives. An evaluation model using TOPSIS method is constructed to prioritize the real estate properties by a broker. It can be helpful to the real estate broker to locate multiple candidates whose attributes closely match those of client for the purpose of promoting a mutually agreeable match. This approach should increase the level of satisfaction among clients. A numerical example is also presented to illustrate the proposed model's working'.