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Explicating mobile banking acceptance in Oman: Structural Equation Model

机译:在阿曼透析移动银行接受:结构方程模型

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The objective of this paper is to empirically examine important factors influencing users' intention to acceptance mobile banking in a developing country like Oman. The proposed research model includes two key constructs namely perceived ease of use and perceived usefulness from well-known Technology Acceptance Model (TAM) and two other variables namely perceived trust and mobility. The research model was empirically tested using survey data. Data were collected from 122 mobile banking users and analyzed by employing structural equation modeling. The findings of this paper suggested that trust and perceived usefulness were key constructs influencing mobile banking in one of the important oil-producing nation among Gulf Cooperation Council (GCC) Countries.
机译:本文的目的是经验审查影响用户意图在像阿曼这样的发展中国家接受移动银行的重要因素。所提出的研究模型包括两个关键构造,即从众所周知的技术验收模型(TAM)和另外两种变量中感知使用和感知有用性即认为信任和移动性。研究模型是使用调查数据进行经验测试的。从122个手机银行用户收集数据并通过采用结构方程模型进行分析。本文的调查结果表明,信任和感知的有用性是影响海湾合作委员会(GCC)国家的重要油产国家之一的移动银行的关键构建。

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