Explicating mobile banking acceptance in Oman: Structural Equation Model

摘要

The objective of this paper is to empirically examine important factors influencing users' intention to acceptance mobile banking in a developing country like Oman. The proposed research model includes two key constructs namely perceived ease of use and perceived usefulness from well-known Technology Acceptance Model (TAM) and two other variables namely perceived trust and mobility. The research model was empirically tested using survey data. Data were collected from 122 mobile banking users and analyzed by employing structural equation modeling. The findings of this paper suggested that trust and perceived usefulness were key constructs influencing mobile banking in one of the important oil-producing nation among Gulf Cooperation Council (GCC) Countries.