Overview of Business Models for Chinese Web 2.0 Communities

摘要

Chinese web 2.0 communities have achieved a rapid development in the past two years. How those websites make profit is an interesting topic for many entrepreneurs and scholars. This paper selected 40 representative Chinese web 2.0 communities, analyzed the business models of those communities from the aspects of social environment, features of the specific medium, features of the specific product, potential customers and value chain based on the MCM business model framework. Then this paper concluded: (1) the rapid development of China Internet provides a suitable social environment to promote the emergence and development of web2.0 communities. (2)Homogeneous competition is serious among web2.0 communities and the service differentiation is still in the low level. (3) Advertise and value-added services are still the main sources of web2.0 communities' income.