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Personalized Query Suggestion With Diversity Awareness

机译:具有多样性意识的个性化查询建议

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Query suggestion is an important functionality provided by the search engine to facilitate information seeking of the users. Existing query suggestion methods usually focus on recommending queries that are the most relevant to the input query. However, such relevance-oriented strategy cannot effectively handle query uncertainty, a common scenario that the input query can be interpreted as multiple different meanings. To alleviate this problem, the concepts of diversification and person-alization have been individually introduced to query suggestion systems. These two concepts are often seen as incompatible alternatives, because diversification considers multiple aspects of the input query to maximize the probability that some query aspect is relevant to the user while personalization aims to adapt the suggestions to a specific aspect that aligns with the preference of a specific user. In this paper, we refute this antagonistic view and propose a new query suggestion paradigm, Personalized Query Suggestion With Diversity Awareness (PQS-DA) to effectively combine diversification and personalization into one unified framework. In PQS-DA, the suggested queries are effectively diversified to cover different potential facets of the input query while the ranking of suggested queries are personalized to ensure that the top ones are those that align with a user's personal preference. We evaluate PQS-DA on a real-life search engine query log against several state-of-the-art methods with respect to a variety of metrics. The experimental results verify our hypothesis that diversification and personalization can be effectively integrated and they are able to enhance each other within the PQS-DA framework, which significantly outperforms several strong baselines with respect to a series of metrics.
机译:查询建议是搜索引擎提供的重要功能,以便于寻求用户的信息。现有的查询建议方法通常专注于推荐与输入查询最相关的查询。然而,面向相关的策略不能有效地处理查询不确定性,这是一个常见的场景,即输入查询可以被解释为多个不同的含义。为了减轻这个问题,已经单独引入了多样化和人与人而异化的概念来查询建议系统。这两个概念通常被视为不兼容的替代方案,因为多样化考虑了输入查询的多个方面,以最大化某些查询方面与用户相关的概率,而个性化旨在使建议适应与偏好对齐的特定方面的建议特定用户。在本文中,我们反驳了这一对抗视图并提出了一种新的查询建议范式,个性化查询建议,具有多样性意识(PQS-DA),以有效地将多样化和个性化与一个统一的框架相结合。在PQS-DA中,建议的查询有效地多样化以覆盖输入查询的不同潜在面部,而建议查询的排名是个性化的,以确保顶部是与用户个人偏好对齐的那些。我们在真实的搜索引擎查询日志上评估PQS-DA,针对各种度量的若干最先进的方法。实验结果验证了我们的假设可以有效地集成多样化和个性化,并且它们能够在PQS-DA框架内相互增强,这显着优于一系列度量的强大基线。

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