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Personalized Query Suggestion With Diversity Awareness

机译:具有多样性意识的个性化查询建议

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Query suggestion is an important functionality provided by the search engine to facilitate information seeking of the users. Existing query suggestion methods usually focus on recommending queries that are the most relevant to the input query. However, such relevance-oriented strategy cannot effectively handle query uncertainty, a common scenario that the input query can be interpreted as multiple different meanings. To alleviate this problem, the concepts of diversification and person-alization have been individually introduced to query suggestion systems. These two concepts are often seen as incompatible alternatives, because diversification considers multiple aspects of the input query to maximize the probability that some query aspect is relevant to the user while personalization aims to adapt the suggestions to a specific aspect that aligns with the preference of a specific user. In this paper, we refute this antagonistic view and propose a new query suggestion paradigm, Personalized Query Suggestion With Diversity Awareness (PQS-DA) to effectively combine diversification and personalization into one unified framework. In PQS-DA, the suggested queries are effectively diversified to cover different potential facets of the input query while the ranking of suggested queries are personalized to ensure that the top ones are those that align with a user's personal preference. We evaluate PQS-DA on a real-life search engine query log against several state-of-the-art methods with respect to a variety of metrics. The experimental results verify our hypothesis that diversification and personalization can be effectively integrated and they are able to enhance each other within the PQS-DA framework, which significantly outperforms several strong baselines with respect to a series of metrics.
机译:查询建议是搜索引擎提供的一项重要功能,可帮助用户查找信息。现有的查询建议方法通常集中于推荐与输入查询最相关的查询。但是,这种面向相关性的策略不能有效地处理查询不确定性,这是输入查询可以解释为多种不同含义的常见情况。为了缓解此问题,已将多元化和个性化的概念分别引入查询建议系统。这两个概念通常被视为不兼容的替代方案,因为多元化考虑了输入查询的多个方面,以最大程度地提高某些查询方面与用户相关的可能性,而个性化的目的是使建议适应于与用户偏好相匹配的特定方面。特定用户。在本文中,我们驳斥了这种对立的观点,并提出了一种新的查询建议范式,即具有多样性意识的个性化查询建议(PQS-DA),可以有效地将多样化和个性化结合到一个统一的框架中。在PQS-DA中,建议的查询有效地多样化以覆盖输入查询的不同潜在方面,同时对建议的查询的排名进行个性化设置,以确保最上面的查询是与用户个人喜好相匹配的查询。我们针对各种指标,根据几种最新方法,在现实生活的搜索引擎查询日志中评估PQS-DA。实验结果证实了我们的假设,即多元化和个性化可以有效地整合在一起,并且它们能够在PQS-DA框架内彼此增强,这一点在一系列指标方面明显优于几个比较强的基准。

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