How to Make, Grow, and Sell a Semantic Web Start-Up

摘要

The Semantic Web broke down the boundaries of academia years ago, and started being used to solve more and more industry challenges. However, inducing the change toward embracing Semantic Web technologies in many domains remains a mystery. How to sell Semantic Web solutions, in competition with aggressively marketed legacy technologies? How to get old and stagnant industry players to invest in a Semantic Web future? What are the key advantages that make clients buy Semantic Web solutions? In his talk, Milan will address these questions from the perspective of his own experience in creating and growing a Semantic Web start-up in the travel market. He will share recipes for success and discuss the remaining potential for the Semantic Web to yet greatly impact the travel industry.