Product Complexity, Richness of Web-based Electronic Commerce Systems, andSystem Success: A Proposed Research Framework

摘要

Despite the popularity of the Internet/World Wide Webrn(Web) and the millions of web-site visits, serious conductrnof electronic commerce (EC) on the web by individualrnconsumers does not appear to have taken root.rnNotwithstanding security and privacy concerns, it appearsrnthat the current EC systems do not address varying levels ofrnuser needs. They fail to arouse user interest and motivationrnto carry out “real transactions.” This research proposes arnmodel to argue that a “fit” between product complexity andrnrichness of the EC environment can trigger favorablernconsumer behavior.