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From Metaphor to Hypertext: an Interplay of Organic and Mechanical Metaphorics in the Context of New Media Discovering

机译:从隐喻到超文本:在新媒体发现的背景下的有机和机械隐喻的相互作用

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Hypertextual linking of information is one of the basic principles of digital media. We suppose this principle to be discovered in metaphorical thinking with the help of the so-called absolute metaphors. We derive the notion of an absolute metaphor from Hans Blumenberg's metaphorology, and we interpret metaphors according to Max Black's interaction theory. Our aim is to interpret these absolute metaphors as being open to new implications, just as they are open to a pragmatically determined dialectical interaction of organic and mechanical meta-phorics. We follow the direction of interactions within these metaphorics in a philosophical attempt to explain the nature of mechanical and organic systems. In particular we will analyse the metaphors 'association is trail' (Bush), 'computer is a clerk' (Engelbart) and 'hypertext is a Xanadu' (Nelson). All these metaphors are both organic and mechanical. That is why we can say that hypertext is both an organic and mechanical system. 'It is reality that awakens possibilities, and nothing would be more perverse than to deny it. Even so, it will always be the same possibilities, in sum or on the average, that go on repeating themselves until a man comes along who does not value the, actuality above the idea. It is he who first gives the new possibilities their meaning: their direction, and he awakens them. But such a man is far from being a simple proposition. Since his ideas, to the extent that they are not idle fantasies, are nothing but realities as yet unborn, he, too, naturally has a sense of reality; but it is a sense of possible reality, and arrives at its goal much more slowly than most people's sense of their real possibilities.'
机译:超文链接信息是数字媒体的基本原则之一。我们假设在所谓的绝对隐喻的帮助下在隐喻思维中被发现。我们从Hans Blumenberg的隐喻中获得了绝对隐喻的概念,我们根据Max Black的互动理论解释隐喻。我们的目标是将这些绝对隐喻解释为对新的影响开放,正如他们对有机和机械元镜的务实确定的辩证相互作用一样开放。我们遵循这些隐喻中的相互作用方向,以解释机械和有机系统的性质。特别是,我们将分析隐喻的关联是小径'(布什),'计算机是职员'(Engelbart)和'超文本是一个Xanadu'(纳尔逊)。所有这些隐喻都是有机和机械的。这就是为什么我们可以说超文本是有机和机械系统。 “这是唤醒可能性的现实,而且没有什么比否认它更乖张。即便如此,它总是存在相同的可能性,总和或平均水平,直到一个人进入谁没有重视这个想法的现实。是他首先给出了它们的意义:他们的方向,他唤醒了它们。但是这样的男人远未成为一个简单的命题。自他的想法以来,他们不是闲散的幻想,只不过是未出生的现实,他也是,他也是天生的现实感;但这是一种可能的现实感,而且比大多数人的真实可能性感到慢得多的目标。

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