The Effect of Quality of Fisheries Service Toward Satisfaction of Fisheries Business in Pesisir Selatan Regency

摘要

Pesisir Selatan Regency is an area that has great potential in the marine and fisheries sector. Lack of services and empowerment of fisheries business operators in the Pesisir Selatan Regency has resulted in the satisfaction of fisheries business actors not being optimal. One of the steps taken by the central government in overcoming this problem is by providing Fisheries Instructors who work in each sub-district in the Pesisir Selatan Regency. The role of the fisheries instructor is; among others; as a messenger of information; a connecting bridge and a guide for fishermen. In carrying out their duties; fisheries instructors face constraints such as distance; time; number of instructors and lack of awareness of business actors. This research uses a descriptive quantitative method. A population of 130 people and a sample of 98 fishery business operators in the Pesisir Selatan Regency. Sampling using slovin formula and Simple Random Sampling technique. Data collection was carried out using questionnaires and interviews. Data were analyzed using regression analysis techniques. The results showed a significant influence on the quality of fisheries extension services on the satisfaction of fishery business operators in the Pesisir Selatan Regency by 33.4%. Based on the results of this study; the Government of Pesisir Selatan Regency needs to formulate technical guidance to the Fisheries Instructors on the values of service quality that can increase satisfaction for fisheries businesses.