Research on the Application of LED Media Building Curtain Wall in Urban Outdoor Advertising

摘要

As a new form of outdoor advertising, LED media building curtain wall has become an important carrier of modern advertising communication. It is a combination of art, media, advertising and technology. Through the analysis of the working principle of LED media building curtain wall, this paper elaborates the application of LED media curtain wall in urban outdoor advertising, and proposes the future development trend of LED media curtain wall advertising. It will have the functions of outdoor advertising and new media advertising, and exert its strong economic pulling effect in the field of outdoor advertising. On the one hand, the content will tend to be public welfare; on the other hand, with the development of artificial intelligence technology in the form of advertising, it will move towards to interactive experience communication. The media building curtain wall advertisement which created by using new media technology not only blends with the surrounding atmosphere, but also beautifies the urban environment while allowing consumers to accept advertising information and enhancing the advertiser's brand communication value.