The Influence of Technology Factors on Retail 4.0 Adoption in Malaysia

摘要

The younger generation, i.e., Gen Y and Gen Z, would make up 67% of Malaysia's population in 2019. They are technically savvy and have huge spending power. Since this young generation is attracted to novel and exciting shopping experiences, Malaysian retailers should entice them by incorporating Retail 4.0 technologies into their existing retail formats. This paper used the technology construct from the Technology-Organization-Environment (TOE) Framework to study the factors which will play a crucial part in the adoption of Retail 4.0 technologies. Although retailers are likely to face many challenges during the technology adoption process, proper strategy and also financial aid from the government will help retailers to overcome these obstacles and will eventually lead to the full digitalization of the Malaysian retail industry.