The Effect of Company Business Strategy on Level of Stickiness Cost

摘要

The aim of this research was to examine the effect of firm's business strategy on its stickiness cost level. The sample used in this research were 74 manufacturing companies listed on the Indonesian Stock Exchange for period of 2013-2016. The data used financial statements. The sampling technique used in this research was purposive sampling. This research used multiple regression analysis. The variables in this research were stickiness cost and strategy. The results of statistical analysis showed that the manufacturing companies which used prospector's business strategy had the level of stickiness cost higher than defenders business strategy. To overcome these issues, the company that used prospector's business strategy need to increase the intensity of cost adjustment to avoid stickiness cost which applied by the companies that used defender's business strategy.