Promoting Electric Vehicles to New Zealanders - A Success Story!: Presented at EVS 31 EVTeC 2018, Kobe, Japan, October 1 - 3, 2018

摘要

There are currently 8,184 electric vehicles (EVs) registered in Zealand, representing 0.25% of the total passenger car fleet. EV registrations are expected to grow exponentially over the next five years as audience barriers to purchase are addressed and broken down, demand created, and new and second-hand stocks of EVs increase. This paper looks at who the various audience segments of potential EV owners are, how they can be reached, and how to get them excited about owning an EV. Furthermore, it looks at ChargeNet's unique position in promoting EV ownership in New Zealand and how collaboration impacts the communications and promotional efforts.