Research on the Construction of Electric Commodity Brand for Agricultural products - A Case Study of JiaYu County, Hubei Province

摘要

The "no. 1 document" issued by the central government in 2018 emphasizes that it is necessary to further promote agricultural branding, cultivate electronic commodity brands of agricultural products, protect geographical indications of agricultural products, and create a new development pattern of "one village, one product" and "one county, one industry". The central government attaches great importance to the construction of electronic commodity brand for agricultural products. On the basis of summarizing the present situation of JiaYu county in HuBei province, this paper puts forward some Suggestions on the construction of JiaYu county agricultural products electrical commodity brand according to the problems existing in the construction of JiaYu county agricultural products electrical commodity brand.