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Determining the quality of municipal services using SERVQUAL model

机译:使用ServQual Model确定市政服务的质量

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This study deals with determining service quality of municipalities of Srebrenica, Bratunac, and Milici in Bosnia and Herzegovina. The research is conducted using a questionnaire based on SERVQUAL model which comprises two subscales, one referes to customers' expectations and another for their perception of the service quality. The model observes service quality through five quality determinants: reliability, responsibility, empathy, safety, and tangibility. The major finding obtained from data analysis, is that quality of municipal service, from the customers' point of view, is not satisfactory, that is there are significant gaps between customers' expectations and their perception of each service quality determinant, especially reliability and responsibility of service. Accordingly, the municipalities have clear notion about where to focus the improvements.
机译:本研究涉及确定萨尔布伦卡,布拉廷克和黑塞哥维那米西丽市政当局的服务质量。 该研究是使用基于ServQual模型的问卷进行,该模型包括两个分量,这引用了客户的期望,另一个用于他们对服务质量的看法。 该模型通过五种质量决定因素观察服务质量:可靠性,责任,同理心,安全性和有效性。 从数据分析中获得的主要发现是,从客户的角度来看,从客户的角度来看,并不令人满意,这在客户之间存在显着差距和对每个服务质量决定因素的看法,特别是可靠性和责任之间存在显着差距。 服务。 因此,市政当局对关注改进的地方有明显的概念。

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