Project Management of Strategic Communication in Digital Era

摘要

Strategic communication is one of the expressions of state power and represents an instrument in the political and security achievement of national interests. Contemporary conflicts have a form of hybrid acts in the area of usage of information based on the media and Internet. The main goal of strategic communication is to influence the public opinion changing cultural values and adjustment of the political system through the "reprogramming" of the political culture. Listed offensive activities could strongly effect on national defence and security capabilities, influencing on mind of population. Paper describes conceptual correlation among the strategic concept of communication operationalised in project management with psychological behaviour influence in cyberspace. Paper offers modeling of the project approach to designing of strategic communication in the scope of the contemporary digital era. The paper analyses Internet contents on social networks through aspects of possible influence on behaviour and attitudes of the target public, as an object of strategic communication project management.