Research on the construction of College Identity System - take Guangdong Industry Polytechnic (GDIP) for example

摘要

Colleges Identity System (CIS) is the outcome of Corporate Identity System inputted into colleges and universities, which is vital to enhance the colleges and universities' brand influences and realize the talen ts training goals. This thesis analyzes the current situation of the CIS in Guangdong Industry Polytechnic (GDIP) after the study on connotation and extension of CIS and puts forward the proposals to construct the CIS of GDIP.