e-Application Quality, e-WoM, and Perception Value on Customer Value Transaction e-Ticketing

摘要

The purpose of this research is to examine the quality of e-application, e-wom, and perceived value of the e-ticketing transaction decision. This research took a sample of 102 respondents using purposive sampling technique. Data collection was done using questionnaires conducted online by Instagram direct message. Questionnaires were measured using a Likert scale. The research data were analyzed by simple linear regression analysis. The results of this research showed that there was an influence between the quality of e-application, e-wom, and perceived value of the e-ticketing transaction decision.