A Study on the Influencing Factors of Consumers Repeat Purchasing Intention in International Travel Fair

摘要

The purpose of this study is to explore the impact of the promotion on the consumer's perceived value and risk. We are going to study what kind of promotional incentives can gain the favor of consumers and stimulate the consumer's willingness to buy. Therefore, we use empirical research methods, using questionnaire survey and most of respondents are general public. We have collected about 305 questionnaires. According to the result, having the promotions has a positive effect on consumer's perceived value, risk and purchase willingness. This study makes recommendations for empirical results: When industries are planning promotions, they should consider increasing consumer's perceived value and control the perceived risk. They should be with non-monetary promotional activities to increase the repurchase intention of consumers.