Service Design Under the Form of 'Micro Public Benefit' Taking the Surplus Food Sharing App as an Example

摘要

In the Internet Era, unprecedented opportunities and challenges have been brought to the public benefit field. As a new booming form of public benefit, "micro public benefit" has broken the limitations and boundedness of traditional public benefit. Purpose of this paper is to apply the novel ideas of "micro public benefit" to the service design field. First, this paper compares and analyzes differences between service models of traditional public benefit and "micro public benefit". Then through case studies, the key points of "micro public benefit" service design are summarized. Finally, as an application case, a food sharing app is designed based on the key design points.