Exploring User Experience of Music Social Mode - Take NetEase Cloud Music as an Example

摘要

NetEase Cloud Music, one of the most popular music streaming services in China, innovated music social networking mode by launching the "One Song, One Encounter" campaign. However, it failed to deliver ideal user experience due to deficiency in key factors. This research identified and verified eight key factors that influence user experience, e.g. interaction mode, secondary social networking etc., and created the User Experience Model of Influence Factors. By the principle of in-depth integration of GUI with media content, multi-functional linkage to creative immersive scenarios, an optimization scheme was proposed to address the key factors and problems-"creating scenarios by emotional linkage of online elements, extending music social scenarios to offline channels, making it customary by the regular timing". The scheme effectively improved the targeted experience, and it's expected to provide reference for immersive UX design in music social mode.