Data-driven Scene Marketing Based on Consumer Insight

摘要

Scene marketing is a new marketing mode under which specific scenarios are created to show product functions, highlight product features, address pain points of consumers, add consumer experience, build emotional resonance with consumers and promote sales. It relies on accurate consumer insight, efficient and scientific analysis of consumption data. Scene marketing based on consumer insight can meet consumer demands accurately, hit pain points of consumers directly, reduce blind marketing costs and match the four elements of marketing effectively, forming a gradual consumption cultivation process.