Designing social network application specialized for word-of-mouth video sharing to reflect the latest youth trends

摘要

The word-of-mouth information is becoming indispensable to our life. In recent years, we have not heard it directly, however the number of the opportunities to see it on the Internet has increased. It is now often the case that the items introduced by the users with great influence disappear from the store shelves. The word-of-mouth information has great power to influence our buying behavior now and so did it in the past. Many websites and applications regarding the word-of-mouth information have been released. Social networking sites (SNSs) are one kind of them. However, out of a number of the word-of-mouth reviews, there are false reviews that companies or vendors have made. They are not reliable because they are not real consumers' voices. However, in regards to a text review, it is difficult to judge whether the review was written by a company or a real consumer. In this research, we propose an SNS application that takes 3 seconds video method. By utilizing the video content, the method prevents the system from the spread of fake reviews based on marketing strategies and it leads to improve the reliability and accuracy of the word-of-mouth videos. By setting a time limit of 3 seconds, it is possible to pick up only the users' first impressions of the products. Through this research, we aim to encourage consumer purchasing behavior to be more active.