Ecological Economy Men Behavior Base on Human's Cognition on Natural Environment Change

摘要

As the global natural environment is on the slide, human have improved their cognition on natural environment changes in varying degrees in the aspects of environment attention, environmental awareness and environmental protection behavior. Since Adam Smith, the mainstream economists have regarded homo economy as the basis of economic research. This simplistic assumption has encountered great difficulties in the interpretation of altruistic behavior of humans. Based on human's cognition status on natural environment changes and the model of limited-rationality, the concept of "ecological economy men" has been proposed. The developing dynamic model of "ecological economy men" has been established and the origin and evolution of "ecological economy men" behavior have been analyzed theoretically.