The Determinants of Accident Risk Perception, Travel Motivation, eWOM and Travel Intention on Island Tourism Destination

摘要

The high number of tourist transport accidents in Indonesia makes transportation security as a factor that affects tourist risk perception. Electronic word of mouth (eWOM) about tourism places also affects the tourist risk perception. Research on the effect of travel risk perception on intention to travel has been done, but research on risk perception variables associated with accident risk perception has not been found. This research fills the research gap on the development of travel intention model which involves travel motivation, eWOM and risk perception variables associated with accident risk perception on island tourism using water transportation (ship) as the main transportation. This research used qualitative method by collecting data through depth interview, focus group disscusion and using literature study data as research data. The findings of this research are 10 indicators for accident risk perception variable, 10 indicators for travel motivation-push motivation variable, 7 indicators for travel motivation - pull motivation variable and 5 indicators for eWOM variable. The model developed in this study is adapted to the characteristics of the island tourism in Indonesia that is considering the island tourist experience and the risk of tourism island perceived by domestic tourist of Indonesia.