Transformation of competition environment in conditions of digitalization of agriculture

摘要

The article considers actual questions of change of competitive environment at the agricultural markets as a result of digital transformation of AIC (agro-industrial complex). The peculiarities of markets and their change in the result of digitalization are stated as well as factors, interfering into development of effective business competition. One of the most important peculiarities of the markets of agrarian sector is the presence of big agro-holdings as well as small and middle-sized businesses at them. For different categories of agricultural enterprises the dynamics and structure of production has been analyzed for the period from 2016 to 2018, as well as the change in the number of enterprises according to the data of All-Russian agricultural tabulation of census data of 2006 and 2016. The application of different transformation strategies is proved, aiming at getting competitive advantages for small, middle-sized and big agricultural enterprises. The most important stakeholders are defined as well as their influence on making management decisions in digital economy. The problems are emphasized, the decision of which is possible in conditions of digital transformation of AIC. The studied processes are defined as the resources of formation of competitive advantages in the conditions of digital transformation of AIC. The successful adaptation to new conditions will encourage significant increase of volume and quality of production and the increase of interests of the producer at foreign markets.