Culture of economy in the digital society

摘要

The article deals with the problem of using digital technologies in the modern economy, and the impact of these technologies on the content and nature of the culture of the economy. Identified specific ways to improve the digital economy in the context of a culture of the economy and overcome the contradiction between its traditional and innovative values. The characteristic of modern concepts of culture of the economy is given. The authors revealed a fundamental contradiction between the traditional (absolute) values of culture and the values of the "digital society". The ways of overcoming this contradiction based on the symbiosis of different value systems are shown. It has been proposed that the culture of the economy as a value system should be the dominant in the transition to a "digital society" and a "digital economy". The main prerequisites for such a transition are, firstly, the growing importance of intellectual assets (capital) of firms and, secondly, the development of the creative potential of the individual (employee).