Research on Consumer Purchasing Demand for Household Humidifiers in China Market

摘要

Household humidifiers are gaining increasing popularity among consumers. In order to study the creative design strategy of household humidifiers for consumers, this paper analyzes the operating principles and environment, materials, functions, physical appearances and colors of household humidifiers. The purchasing demand of consumers was surveyed. Based on the online questionnaire survey of and site interview with household humidifier consumers in Beijing, this paper analyzes competitive brands in the market, defines the consumers' purchasing demand for household humidifiers and summarizes the elements for creative design of household humidifiers needed by consumers so as to provide a reference for creative design of household humidifiers.