IMPROVEMENT OF FINANCIAL ACTIVITIES OF HOTELS THROUGH INNOVATIVE TECHNOLOGIES

摘要

The introduction of innovations in the hotel business in modern conditions is no longer a competitive advantage, but a prerequisite for a financially sustainable development of a hotel company. At the same time, the effective development of innovative activities in hotels is impossible without the introduction of various forms of integration, both at the level of individual hotel enterprises and networks, and at the regional level. In this regard, the authors of the article set the goal to determine what kinds of innovations are most promising and to determine measures to improve the financial activities of hotels through the introduction of innovative technologies. To carry out the research, the authors of the article used methods of content analysis, factor analysis, data systematization, the method of peer review, a method for negotiating expert assessments, and other scientific approaches that allow a comprehensive study of the problem under review and analytical reviews of professional communities and experts. The article substantiates the main problems that have a negative impact on the development of innovative activities in hotels. Also author's classifications of types of innovations used in the hotel business were developed, and examples of such innovations are given. The materials of the article can be of interest to scientists engaged in research on issues of innovation in hotels, as well as the heads of hotels and offices for the development of hotel business in the regions.