Research on the Innovation Path of Manufacturing Enterprises' Business Model Based on Value Network Perspective

摘要

In order to adapt to the tremendous changes brought about by the information age and the increasingly fierce competition environment, manufacturing enterprises need to continuously carry out business model innovation in the development to ensure the continuity and stability of the operation. Based on the relationship between value network and business model innovation, this paper proposes that manufacturing enterprises can realize business model innovation by constructing a customer-centered and enterprise-centered value network. The research finds that value network helps manufacturing enterprises achieve service goals. Through innovations in value proposition, value creation, value maintenance and value realization, manufacturing enterprises can build a new value network and realize their business model innovation.