Analysis of Factors Affecting College Students' Online Entrepreneurship Based on VAR Model

摘要

With the development of the information society, online entrepreneurship has gradually become the first choice for college students. Although there are many advantages such as low cost, flexible marketing method and low entry threshold, there are still many risks for college students. Based on the original data obtained from questionnaires, this paper established a risk analysis model based on VAR., the authors analyzed the influencing factors and degree of online entrepreneurship for college students so as to provide scientific references for college students to control the risks of online entrepreneurship.