Evaluation System of Cross-border B2B E-commerce Website Service Quality

摘要

The article aims to explore the service quality evaluation system for cross-border B2B e-commerce websites. By using service quality related theories based on the classic service quality evaluation model SERVQUAL and combining the service characteristics of cross-border B2B e-commerce websites., the six dimensions and several basic indicators of the evaluation system are set and the cross-border B2B e-commerce website service quality evaluation system are established. Through the issuance of questionnaires and repeated analysis of the questionnaire data, the initial evaluation system was revised and the dimension weights were determined. A cross-border B2B e-commerce website evaluation system was established and its effectiveness and rationality were confirmed.