Opportunities for German Companies in the Onshore Wind Power Market of the Russian Federation

摘要

This paper intends to analyze the opportunities for German companies in the onshore wind power market of the Russian Federation. The model will consist of the following methods: Pestel Analysis, Porter's Five Forces and the SWOT Analysis. Each method has its advantages and disadvantages, yet in combination, they create an approximate holistic and elaborated assessment of the market situation and the company's opportunities. The external market environment will be analyzed with the Pestel Analysis and the external industry environment with Five Forces Analysis. The internal strengths and weaknesses of a company will be analyzed with the SWOT Analysis. As an example, some potential companies entering the market are going to be mentioned.