On the Systematic Innovation and Transformation of Guangzhou Convention Exhibition Industry

摘要

Through inspections of famous convention and exhibition cities worldwide, "Hong Kong's all-round development exhibition", "Shanghai inbound tourism model based on the conference ambassador", and "double drive model in Xiamen", we found out that convention and exhibition are all encouraging large and medium-sized exhibitions, derive a conference, or use meetings to promote a professional exhibition in the city. The close integration of the exhibition and conference activity is an important trend in the development of the convention and exhibition industry. With Chinese economy returning to the new normal, the institutional innovation of the exhibition industry is even more imminent. Although Guangzhou has paid too much attention to the exhibition having led to some problems, the recent trend toward the industrialization of the conference has become increasingly apparent. Institutional innovations have also been considered in terms of statistics indicators of convention and exhibitions, spatial distribution, competent organizations design and some international experiences have been used in the promoting convention and exposition as attractions and Guangzhou as a destination for business travelling. As China's economy gradually returns to the new normal, economic growth has slowed down significantly, and there is a serious overcapacity in basic industries. In the future, China's economic growth will become very weak. Faced with the severe economic development situation, Premier Li Keqiang firstly promoted the "New Economy" to the national long-term strategic plan on March 5, 2016. From the perspective of world experience, the rapid development of the new economy has led to the formation of a strategic modern service industry. As a typical modern service industry, convention tourism not only has its own characteristics of high profitability, but also can stimulate the development of other industries. At the same time, all departments of tourism industry are undergoing in-depth technological innovation and the similar industries are undergoing transformation and upgrading. As a dazzling "sunrise industry" in the new century, the exhibition tourism industry is extremely connected and has a very wide range of economic themes, which can bring enormous economic and social effects to urban development. From a global point of view, international metropolises are basically convention and exhibition cities such as Hong Kong, Tokyo, London, Singapore, Paris and New York. Since the 1990s, the Chinese exhibition industry has developed rapidly. Guangzhou has always been committed to developing the exhibition economy to enhance the city's image and achieve economic restructuring and upgrading especially for displaying import and export products. As China's current economic development features "medium-high speed, excellent structure, new motivation, and multiple challenges", the development of the exhibition industry has undergone tremendous adjustments. In this era of both opportunities and challenges, innovation and development of Guangzhou exhibition industry is significant to its transformation and upgrading.