TROUSSEAU: THE PREDOMINANCE OF COTTON IN ITS ARTICLES

摘要

The trousseau has been known since antiquity and has been influenced by a series of modifications, reflected in the type of fabric, confection, design, fashion and market share. This study aimed to analyze the preference of textile materials by Brazilian consumers of bedding, table and bath linen sector. It consisted of a bibliographical study from literature and notably 40 years of publication of "Revista Vogue Casa Brasil" ("Vogue House Brazil Magazine") from the launch in 1976 to 2016. It is concluded that there is strong predominance of cotton in bedding, table and bath linen articles, mainly due to the tradition of the use of this fiber in fabrics of articles related to the trousseau. Unlike in other countries in the world, in Brazil trousseau is associated with traditional values of marriage in terms of material and aesthetic standards. The maintenance of these standards by the Brazilian manufacturers is interesting to maintain sales in the intern market, but can constitute a limitation for export products destined to audiences with different aesthetic values and preferences and with greater supply of items.