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The Premiumization of Dog Foods -What's Real and What's Not?

机译:狗食的养育 - 什么是真实的,什么不是?

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The field of veterinary nutrition is often being pulled between the science of nutrition and the psychology of marketing and nowhere is that more evident than in the rise of premiumization in dog foods. In the early post-World War II years of the petfood industry, convenience and ease of preparation were the driving forces behind the pet food market. People's attitudes towards a particular dog food were dependent on whether the food was nutritionally balanced and how rapidly the dog finished its meal.1 Today, meeting nutritional requirements and being palatable are minimal expectations. With advances in manufacturing technology, growth in the field of nutrigenomics, and identifications of breed specific nutritional requirements, pet owners are seeking diets that optimize health and wellness in companion dogs and are willing to pay more for ones they feel provide these benefits.
机译:兽医营养领域往往被拉动营养的科学与营销的心理学,从而更明显,而不是在狗粮中养育的兴起。在第二次世界大战后期的宠物行业,方便和易于准备是宠物食品市场后面的驱动力。人们对特定狗粮的态度取决于食物是否营养平衡,狗的膳食是多么迅速,如今,满足营养需求和适得卑鄙的预期。随着制造业技术的进步,营养素组织领域的增长以及品种特异性营养要求的鉴定,宠物所有者正在寻求优化伴侣犬的健康和健康的饮食,并愿意为他们感到提供这些福利的更多费用。

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