Trade Competitiveness of Tea from Fujian, China: Analysis based on Porter Masonry Model

摘要

Tea sales to more than sixty countries or regions and bring about foreign exchange as the pillar industry of Fujian province in China. Therefore qualitative and quantitative systematic research on the trade competitiveness of Fujian tea is important. We employed Porter masonry model to analyze the six major factors of tea export in Fujian, then estimated the export competitiveness level of Fujian tea by some commonly used quantitative indicators such as international market share. Finally we derived some constructive strategy.