The study on innovative development strategies of Lang zhong tourism

摘要

With long history, beautiful natural scenery, and rich cultural relics, Lang zhong obtains unique merits to develop tourism industry. In order to know its recent development situation of tourism industry, and contribute advice and efforts for its further development, the writer studies the tourist perception for tourism in Lang zhong by the means of questionnaire survey and participant hidden observation. According to the survey, Lang zhong, as a famous historical city, the overall popularity is low, the tourist origins are limited as for transportation problems, and the tourist perception of different kinds of tourists differs greatly, hence, I think for the further development of Lang zhong tourism, innovative strategies shall be adopted in operation pattern, tourism supporting service and facilities and product systems.